The Advisory Bench Playbook
The decisions ahead may require experience your company doesn’t have yet.
Most CEOs do not need more opinions. They need the right experience around the decisions that matter. A well-built Advisory Board can give you access to expertise, perspective, networks, and hard-earned lessons that may not exist inside your company. But simply assembling a group of impressive people is not enough. The Advisory Bench Playbook walks you through how to build an Advisory Board with a clear purpose and turn it into a working strategic asset.
Inside the Playbook, you'll learn:
- When an Advisory Board makes sense for your company and when it may not
- The differences between Strategic, Customer, Scientific, and Business Development Advisory Boards
- How to define exactly what you need from your board before recruiting members
- How to identify, interview, select, and compensate the right advisors
- How to structure meetings that produce useful conversations instead of status updates
- How to keep advisors engaged between meetings
- How to measure whether your Advisory Board is actually delivering value
- The common mistakes that cause Advisory Boards to lose momentum or fail
You'll also get practical tools you can use immediately, including candidate interview questions, meeting guidance, performance measures, and an Advisory Board Performance Audit.
Stop Guessing About How to Build Your Bench
If your company is scaling, entering a new market, considering a major strategic shift, preparing for a transaction, filling leadership gaps, or simply facing decisions your current team has never faced before, the right outside experience can change the quality of the conversation.
Download The Advisory Bench Playbook and start building the bench your next stage of growth requires.